Progressive’s new princess falls out of dreamland

A fractured fairy tale shocks one small business owner back into the real world.

Linda Codega, Shots

Channeling Ella EnchantedGood Morning is a fun, tongue-in-cheek look at the realities of owning a small business.

With cute and clever animations interacting with live-action, this short commercial is sweet and silly. All the little creatures and cacti innocently sing along, until a puddle announces that she’s going to put a customer in crutches, cutting the fairy tale abruptly short.

Snapped out of her animated delusion, the business store owner watches, horrified, as a young woman is wheeled out on a stretcher. This ad, designed by Arnold Worldwide, is cheeky and a bit threatening, all wrapped up in a cute little animated bow.

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