A new year brings new opportunities, like maybe finally ticking the final box on the adulting checklist and buying a house. But young homeowners face a terrifying prospect once they do—the thought of becoming just like their parents.
Hapless young folks find themselves falling into the habits of their forebears once they’ve crossed the mortgage bridge themselves. The campaign from Arnold is styled somewhere between an infomercial and afternoon pop-doc shows. Martin Granger directs via Moxie Pictures. It is running in broadcast, cable, streaming and social placements.