Progressive Partners With Whole Foods For Thanksgiving Turkey Insurance

MediaPost

by Tanya Gazdik

Progressive Insurance is teaming up with Whole Foods Market to help lessen meal-prep anxiety with a Thanksgiving Turkey Protection Plan.

The companies will offer consumers a $35 Whole Foods Market gift card in the case of a turkey cooking fail.

The promotion is a natural extension of Progressive’s funny-because-it’s-true approach to creative that’s rooted in relatable insights, according to the company.

The “turkey insurance” concept was initially created by Whole Foods Market in collaboration with MWWPR. Progressive has also developed new creative from Arnold Worldwide timed with the partnership that will live across OTT, OLV and social channels, as well as select billboard placements on TV via Food Network and the Cooking Channel.

The TV spot shows Progressive’s Jamie trading in his Progressive apron for a chef’s apron. Because of the assurance of a no-fail turkey, he is emboldened to try creative turkey recipes such as TurCactuNanaDucken.

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