It happens so fast. One day you’re ordering takeout six nights a week and sleeping on a futon. The next, you’re insisting that the dishwasher be loaded a particular way and saying stuff like ‘money doesn’t grow on trees.’ Like it or not, one thing is certain: the moment you own your first home is the moment you start becoming your parents.

Additional Resources

Advertising Age coverage: Progressive Warns of ‘Parentamorphosis’ in Flo-less Campaign

Adweek coverage: Ad of the Day: Homebuyers Start Turning Into Their Parents in Progressive’s New Ads