PROGRESSIVE: GOOD MORNING AND LUNCHTIME BY ARNOLD WORLDWIDE

The Drum

Arnold Worldwide designed the two spots to recognize the challenges that small business owners face and how Progressive is there to protect you through these realities and get your business back on track.

This insight comes to life in two spots: ‘Good Morning!’ featuring a flower shop and an employee injury and ‘Lunchtime’ featuring a small diner and grease fire. Both play with an animated fairytale-like intro that is interrupted with an abrupt slap into reality when an employee slips in a flower shop and a grease fire occurs in a diner.

‘Good Morning!’ depicts a jubilant flower shop owner, happily watering flowers and twirling-throughout her small business. All seems perfect, until the fairytale-like story turns reality, as an employee is rolled out on a stretcher from slipping on a puddle.

‘Lunchtime!’ shows a booming, classic diner inhabited by satisfied customers ` dancing animated characters. Like ‘Good Morning!’, this story quickly turns to reality, as a grease breaks out in the kitchen, leading to an evacuation of the restaurant.

Two of the most common commercial claims are represented – slip and falls, and fires.

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