Progressive Brings Back Its Painfully Relatable Campaign About Becoming Your Parents

Put down the speakerphone, submarine book and pillows

By David Griner

Nothing ages you like home ownership. Perhaps it’s the financial strain, added responsibility or just the mental exhaustion of learning how to fix the million things that break five minutes after moving in.

For the past four years, Progressive has been tapping into the relatable transformation that happens to first-time homeowners. In “Guys Night Out,” for example, we saw how this rapid aging left friends stuck with a guy who shook hands on the dance floor and couldn’t pronounce “jalapeno.”

Now the campaign from agency Arnold is back and painfully valid as ever.

This time, Progressive introduces Dr. Rick, a supposed “parenta-life coach” who helps home buyers avoid the fate of becoming their parents.

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