National Association of Realtors Names Arnold AOR

On July 29, 2015, Arnold announced that it had been named Agency of Record by America’s largest trade association, the National Association of Realtors.

The appointment follows a competitive review, which was managed by consulting firm Select Resources International and began with a set of 18 total agencies.

As AOR, Arnold will lead integrated marketing efforts including strategy, creative, digital and brand activation, with a goal of restating the value that a realtor provides, in a category that has been disrupted by digital.

Additional Resources

Adweek coverage: “Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do”

Mediapost coverage: “Arnold Worldwide Wins Association of Realtors, Will Teach Digital Millennials The Value of Human Realtors”

Press release: “National Association of Realtors® Names Arnold Worldwide Agency of Record”