MITX: Brian Babineau on Human-Driven Marketing

On July 31, 2014, MITX published “Modern Marketing Means Humans First, Last and Always”, a guest article by EVP of Social Content Systems Brian Babineau on why it’s critical to understand that consumers want human interactions, and are driven by their own needs, desires and agendas. Because as marketers, creatives, or technologists, we must remember to focus not on channels, technologies and executions, but instead on two simple things: Humans and Actions.