The impact of this year’s class of Young Influentials—leaders in media, marketing and tech who have yet to hit their 40s—can be felt from the way we shop for cool clothes, the shows we binge and the gin we drink to how we think about race. Our cover subjects, teen TikTok superstars and siblings Charli and Dixie D’Amelio, meanwhile, have captured the imaginations of millions (and a host of brand partnerships) by posting videos of themselves dancing and singing. At the ages of 16 and 18, respectively, they’ve got their whole lives ahead of them but the world seemingly in the palms of their hands. Oh, to be young and influential. —Kristina Feliciano
Becky Brinkerhoff Copywriter, Arnold Worldwide
Imagine being a copywriter in the highly competitive (and cluttered) insurance category, where humor reigns supreme. It’s hard to break through, but Progressive is one of the incumbent brands that consistently delivers—thanks in large part to Brinkerhoff. The 26-year-old Alabama native, a copywriter at Arnold Worldwide in Boston, pulls from her education at Emerson College, where she majored in theater studies with a marketing minor, which is where she discovered copywriting. Outside of brand work, Brinkerhoff, who identifies as bisexual, leads an agency pro bono effort for the Boston Alliance of LGBTQ+ Youth, which describes itself as “the oldest continuously running, independent LGBTQ youth organization in the country.” “I feel like it’s my responsibility to speak up when I see something that’s not created respectfully,” says Brinkerhoff. “And I love doing what I can to get deserving talent in the door.” —D.Z.