On January 20, 2016, Arnold announced the appointment of Marc Sobier and Greg Farley as SVP, Group Creative Directors. They will be based in Arnold’s New York office, but will work on businesses across the agency’s micro-network, supervising teams, creative and accounts hubbed out of both Boston and New York. Marc is partnering with EVP/ECD Sean McBride in Boston, while Greg is partnering with EVP/ECD Andy Clarke, also in Boston. Marc and Greg will report to Global Chief Creative Officer Jim Elliott.
This will not be the first time Jim, Marc and Greg have partnered to create award-winning work. While at Y&R NY, the three earned several Cannes Lions for their creative efforts on Land Rover USA. In addition, their work on “The Vanishing Game” – an interactive adventure story for Land Rover penned by bestselling author William Boyd – earned one of five ADC Tomorrow Awards for 2015, created to recognize “creativity that pushes the boundaries of technological innovation.” The three had previously also worked together at Goodby Silverstein & Partners.
Advertising Age coverage: “Vingiano Rejoins Barton F. Graf, Silburn Moves to BBH and More”
MediaPost coverage: “Revolving Door: Marc Sobier and Greg Farley Join Arnold Worldwide As SVP, GCDs”