As the new chief executive officer of this 73-year-old advertising agency, Smith is leading “one of the heritage companies of Boston,” as she puts it, back into prominence—and helping to establish the Hub as a leading home for rising creative stars in the process. Together with a new chief creative officer, Icaro Doria, and new chief strategy officer, Guy Lambert, the former Brookstone and Stride Rite exec has assembled an impressive Boston-based creative team that’s already won industry honors for its work. The question is whether Arnold, owned by the French company Havas since 2000, can still land big accounts in an industry facing widespread disruption. The choice of Smith, who is new to the ad agency side but specializes in rejuvenating brand marketing, is meant to bolster the company’s chances by bringing fresh insights and a deeper understanding of how to navigate the modern consumer market. One early success: gaining the Hardee’s restaurant chain account.
Icaro Doria named to NYFestivals 2019 Executive Jury