On July 17, 2015, Jergens Skincare and Arnold launched the “You’re More Than Just A Pretty Face” campaign, reminding women to care for one of their most underutilized beauty assets.
“You’re More Than Just A Pretty Face” leverages a key consumer insight: women tend to spend the majority of their time on their hair and face, but don’t pay as much attention to the other 90% of their body. Actress and comedian Leslie Mann serves as brand ambassador, bringing her humorous and approachable personality to Jergens’ first master brand campaign.
The integrated campaign will be brought to life through a series of television, print, digital and social elements in the United States and Canada. The first campaign print ads will run in various North American trade and weekly consumer publications starting in late July 2015, followed by television broadcast spots that will hit airwaves on August 24, 2015.
Advertising Age coverage: “See the Spot: Jergens Tries Humor in a Humorless Business”