James Bray pleads for brands to act like humans during the holiday season

James Bray, Executive Creative Director, believes brands must “stop adding to the noise, the clutter and the materialism” of the holiday season and bring family back to focus. Although most brands have holiday strategies to connect with fans, followers, and loyalists, unfortunately these strategies come to life via rebates, discounts, and deals. Bray argues meaningful customer connections are invaluable during the holiday season, as these demonstrate how much brands truly value their customers.

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