Jack Daniel’s and its products, values and traditions have been standing the test of time for nearly 150 years, no matter how much the world is changing around it. And although it isn’t easy to keep those things intact, Jack Daniel’s believes it’s worth the effort.

This commitment to embracing its authenticity has helped Jack Daniel’s grow throughout different cultures on the global stage. And through its first-ever multi-platform global brand campaign for Old No. 7 – “Whiskey Making” – Jack Daniel’s and Arnold are continuing to strengthen the brand’s roots – capturing stories that demonstrate the values of Jack Daniel’s Tennessee Whiskey, and telling them in a way that is globally relevant to friends old and new.

“Whiskey Making” seeks to reinforce the brand’s position as a category leader by acknowledging its history, while honoring a commitment to its authenticity. The integrated campaign comes to life through a series of television, print, social, OOH and digital videos in the US, UK, Germany, Australia, Belgium and Canada, with other markets rolling out in 2016.

Additional Resources

The Drum coverage: Jack Daniel’s wants to drive home authenticity message as it turns focus to Old No 7

Campaign Brief coverage: Jack Daniel’s Tennessee Whiskey launches global ‘Whiskey Making’ campaign