Jack Daniel’s Launches Holiday Contest

Sometimes the best, bad holiday gifts are a reason to celebrate. Which is why Jack Daniel’s created the second annual It’s the Thought that Counts holiday contest.

Here’s how it works; step 1: receive a less than exceptional holiday gift. Step 2: smile, hug, say thanks. Step 3: Submit that delightfully bad gift to JDHoliday.com to for a chance to win a one-of-a-kind Jack Whiskey Sled.

Users can browse the gift gallery, vote for the season’s most excellently awful gifts, and get a closer look at this year’s painstakingly crafted prize. Made from repurposed whiskey barrels, each Whiskey Sled was handmade, hand-painted, and sure is handsome hanging above a fireplace.

So go ahead, gather ‘round a bottle of Jack with your friends and family and raise a glass to the season of (bad) giving.