Inc. Names Flo one of 10 Most Compelling Ad Campaigns of the Decade
Inc. names Progressive's "Flo" one of the "10 Most Compelling Ad Campaigns of the Decade."
On June 28, 2015, Inc. published a list of the “10 Most Compelling Ad Campaigns of the Decade” and commented on how ten different brands captured “the hearts and minds of their audiences, and went viral.”
Inc. featured Progressive’s “Flo” within the list, noting that Flo’s light tone, personality and ability to make insurance — a category that many consumers view as dull — feel “fresh and interesting” greatly contributes to the success of the campaign.
View the article to learn more about “Flo” and how brands can tap into customer insights to tell masterfully crafted stories, capture customers’ attention and drive their businesses forward.
