On June 27, 2016, Hershey’s and Arnold launched “Hello From Home” — an Olympics campaign featuring 2016 U.S. Olympic gold-medalist Simone Biles, 2016 U.S. Olympic wrestler Jordan Burroughs, and 2016 U.S. Paralympic swimmer Mallory Weggemann.
As U.S. Olympic athletes make final preparations for the Summer Games, they find themselves away from all the people that supported them throughout their athletic journeys. During this emotionally and mentally-challenging time, it’s important that these athletes remember that those people back home are glued to their TVs and sending their best wishes from abroad. So Hershey’s and Arnold teamed up to create “Hello From Home,” a campaign designed to demonstrate to U.S. Olympic athletes that their friends, families and fans are rooting for them.
“Hello From Home” comes to life through national TV spots, online video and a #HelloFromHome social media initiative.
USA Today coverage: Rio Ad Meter bracket championship: Hershey’s vs. Toyota
MediaPost coverage: Hershey’s Adds Simone Biles to Hello from Home
SHOOTOnline coverage: Top Spot of the Week: Hershey’s “Hello From Home Mallory” From Arnold Worldwide
CNN Money coverage: Olympic ads to watch