Cardiovascular disease is the #1 killer in the world, and high LDL cholesterol is the number #1 contributor. But even those who have been diagnosed just don’t think about it because you don’t see or feel your high cholesterol.
So to make it real, Arnold worked with Academy Award-winning documentarian Cynthia Wade to create a feature-length documentary — Heart Felt: True Stories of Life in the Shadow of High LDL Cholesterol — which tells the stories of patients and caregivers all over the world struggling, thriving, and managing this very serious condition. And then we surrounded it with a robust content platform, personalized behavioral modification program, and CRM initiative. All in an effort to help people everywhere take down cholesterol.
Huffington Post coverage: “Two Sisters Tell ‘Heart Felt’ Tale Of Taking Down Bad Cholesterol”
Shoot magazine coverage: “Cynthia Wade Directs A “Heart Felt” Ad Assignment”