This Harrowing PSA Calls for a Ban on 3D-Printed Guns

Arnold worked with Stop Handgun Violence on the campaign

Adweek

3D-printed guns put weapons in the hands of anyone with access to a 3D printer and the files needed to print them.

Given the tragic prevalence of school shootings in recent years, it’s not hard to imagine the worst-case scenario for 3D-printed guns. A harrowing PSA from nonprofit Stop Handgun Violence, Boston-based agency Arnold and production and design studio Lobo utilizes 3D printing to deliver a message regarding the dangers of 3D-printed guns.

Timed to coincide with National Gun Violence Awareness Day on June 2, the PSA slowly pans over a 3D model of a school and students arriving for the day. As it continues, it’s revealed that there is an active shooter in the building, and students attempt to barricade a door or flee through an open window. The PSA concludes by informing viewers that 100,000 Americans downloaded plans to 3D-print weapons last year and calls on viewers to help ban 3D-printed guns, directing them to Ban3dPrintedGuns.com.

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