From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in.
More than 20 organizations were lauded as the best of the best.
Standing out from the impressive crowd are two Grand Prize winners. Kevin Martinez of ESPN is this year’s CSR Professional of the Year. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 million by the end of 2019. Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners. ESPN has also built or refurbished 81 play spaces in underserved communities worldwide, and provided 219,000 coaches with training in an effort to remove the barriers to accessing sports.
ESPN’s efforts around giving back to sports fans and encouraging more kids to get involved in sports landed top honors as best Cause Advocacy Campaign and Employee Volunteer Program. In the summer leading up to its 40th anniversary in September 2019, it created “40,000 Acts of Service” to inspire employees to give back to sports fans through volunteer engagement. And it’s “Don’t Retire, Kid” campaign tackled the issue of kids quitting sports at an average age of 11. It generated hundreds of millions of impressions in less than a month and 500 media placements.