People have a lot of questions about their TV and Internet services. Probably because those services come with a lot of jargon and fine print.

So in CenturyLink’s first campaign with Arnold, we set out to do something unprecedented. We answered customers questions. Honestly.

The campaign, which spans seven TV spots and a variety of online and offline media, mirrors CenturyLink’s larger brand vision to keep things simple. Making messy wires disappear. Giving you one bill instead of two. And making sure you aren’t paying for things you don’t need.

People will always have questions. But now they also have answers from someone they can trust.