How do you give people the opportunity to “try before you buy” when it comes to cruising? You create an immersive 360 video that allows them to experience the best features of a cruise vacation — from ship to shore.
In collaboration with Facebook and Google technology — on April 22, 2016, Carnival Cruise Line launched a 360° video campaign to bring the experience of cruising to life. First, a 360° video appeared in targeted consumers’ Facebook newsfeeds and in Google Lightbox units, then on April 27, 2016, Carnival began hosting a custom-built 360° interactive video experience called “Instant Caribbean Vacation” on their content hub, Away We Go.
The immersive 360 video experience begins in the heart of the Carnival Breeze as the Cruise Director encourages viewers to explore the ship and her Caribbean destination. From a ride down Carnival’s WaterWorks waterslide, to a tropical cocktail at sunset to an aerial drone view of 7-Mile Beach in Grand Cayman, consumers can choose their own adventure as they take in the sights and sounds of a cruise vacation.
MediaPost coverage: Carnival Cruise Line Launches 360-Degree Video Campaign
Mashable coverage: Carnival hopes a virtual cruise will convince you to book your next vacation