Arnold Wins 2016 Brandathon

Arnold + Zombait Named Grand Prize Winners

The Ad Club’s 3rd Annual Brandathon bridges the gap between the startup world and agency world, providing startups with the opportunity to win an entire brand makeover. 12 promising local startups are paired with 12 Boston creative agencies for a 72-hour branding challenge.

On August 18, 2016, Thom Crowley and Lanna Tokuhiro presented our brand campaign for startup partner Zombait, a maker of robotic fishing lures that ‘brings dead bait back to life.” Against fierce competition, Arnold’s new brand campaign for Zombait — “Look Alive Out There” — was named the Grand Prize winner.

Please join us in congratulating our Brandathon team, Thom Crowley, Lanna Tokuhiro, Alex McSweeney, Sophie London, John Bogan and Conrad Kissel, and all of this year’s 2016 Brandathon winners and participants!