On October 24, 2016, Arnold named James Bray EVP, Executive Creative Director. Reporting to Global CCO Jim Elliott, Bray will lead creative strategy and execution for the Carnival Cruise Line account, and be based in Arnold’s Boston headquarters.
Previously, Bray was Executive Creative Director at M&C Saatchi LA, where he helped the agency quadruple in size and billings during his time there. He managed a staff of more than 85 employees and 13 clients, including Reebok, Vizio, Epson, San Diego Zoo, Alibaba, FX and Oakley. Bray is credited with developing a number of key functions within the agency, including: SHARE, a social department; Bits&Pieces, an innovation department; and Heavenspot, an entertainment industry-specific agency.
Prior to M&C Saatchi LA, Bray served as an ACD, Copywriter at Goodby Silverstein & Partners, and created fully integrated work for the NBA, Netflix, Adobe and Sprint. Before that, he was a writer at Fallon, producing award-winning creative on behalf of Holiday Inn, Citibank and BMW. While there, Bray also earned an Emmy nomination for his Travelers “Snowball” spot. He began his career at Doyle Dane Bernbach, where he worked on accounts like the New York Lottery, USS Intrepid Air & Space Museum, and YouthAids.
SHOOT Online coverage: Arnold Worldwide Hires James Bray As EVP/Executive Creative Director