As we enter another earnings season, we wanted to take a look back at the most recent quarterly results of several big brands, many of which took marketing risks and invested in new production innovation to match the changing needs of consumers. The following five brands represent a cross-section of major consumer sectors.
Progressive has written 10% more in net premiums in 2020 compared to this time last year, and has seen an 11% increase in total revenue, according to its most recent earnings report. It also cut ad spend to $508 million dollars, which represents a 13.4% year-over-year decrease.
Earlier this year, the insurance company brought back its memorable Becoming Your Parents campaign and released an ad featuring Flo’s team struggling with the frustrations of quarantine and working from home.