Roles & Responsibilities
- Be an idea machine. Spray them out with reckless abandon. You should feel like ideas are dripping off you as they flow from your head like a fountain. Your best ideas often come after banging your head against something for a while. So bang your head, and show a breadth of ideas with a breadth of approaches.
- Be reliable and be buttoned up. This is the single best way to move ahead as a writer. Make sure that when you’re assigned a project, it’s going to get done right and done on time.
- Bring in crazy ideas. All the best ideas were called “nuts” or “stupid” at some point or another. From the theory of relativity to that Skittles campaign, if your idea starts with “This might be a stupid idea, but…” then there’s a good chance it might also be great.
- Surprise us. There’s nothing better than someone stepping up to do something they weren’t asked to do. Come up with ways to help out and do them.
- Seek out feedback and improve. Learn from your CD’s. Make it your responsibility to get specific feedback from them so that you can improve. If your work isn’t going forward the way you’d like, find out why.
- Be a student of advertising. Be aware of what your peers are doing, the competition and emerging technology. Seek out influence. Always be learning about the business you’re in.
- Know and love technology. Some of the best ideas come from technology that doesn’t exist yet. And there’s little question that we as an agency need to do more of these. So make it a point to learn about every new site, new gadget, new application, and apply this to your work.
- Clients have trouble buying things they can’t see. And they have trouble picturing things that are only described with words. Your job is to turn the agency’s best ideas into tangible, visible form, so that clients can understand their greatness. Make sure that happens and you can present them effectively.
- Act like a grown up. Kinda. Coach younger talent, develop relationships with clients, help problem solve, and be a good partner within the agency and outside of it.
Years of Experience
Generally 6-9 years
Qualifications & Skills
Not only an exceptional executer of the fundamentals, but a master of written language.
We are proud to be an EEO/AA employer M/F/Disabled and Vet.
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